Mintel GNPD for Marketing
Gain access to global Category Reviews.
- Accessing category reviews to gain insights into flavour, packaging and ingredient trends, packaging trends and forecasting within each category.
Understand the customer and their environment.
- Use the plan-IT tool to understand market trends.
- Analyse product launch trends by Company or Brand to understand your customer.
Search GNPD for ideas and inspiration.
- Use the Search functionality to gain inspiration for new products as well as flavour and ingredient inspiration.
Keep on top of new products in the market.
- Set up email alerts in line with your product briefs/brands or claims.
Stay informed with macro-trends in the market
- Set up email alerts to remain informed when macro trends, webinars and articles are published.
Create project files on the GNPD.
- Set up a project, manage your ideas and share within the organisation.
- Download product records into Word or Excel or to use in client presentations.
- Use the Slideshow function to share ideas for team discussion.
Mintel GNPD can be used as a business tool to best service current clients and find new opportunities for a product.
Category reviews
- Access category reviews for an overview on global trends for an understanding of the market environment and the trend forecast.
Search the GNPD
- Search the GNPD by ingredients/flavours or pack type to find new product applications.
- Search for products launched with specific claims, such as ‘gluten free’ or ‘all natural’.
- Searching for products launched by Company or Brand name
Monitor your customer and competitor activity
- Use the email alert functionality to keep up to date with relevant product activity.
Use the GNPD Hopper system to file product ideas to share with customers
- Create an online project file, manage your file and share with colleagues.
- Download your ideas into Word documents to use in your presentation.
Mintel GNPD is used by Business Development Managers to find new business opportunities and applications for your product.
Search GNPD
- Search GNPD by ingredients/flavours or pack type to find new applications.
- Search for products launched with specific claims such as ‘gluten free’ or ‘all natural’.
- Search for products launched by company or brand name.
Use the GNPD analysis tool
- Analyse market launches by ingredients/flavours or pack type to find new business opportunities and new product applications.
- Identify claims and category activity as well as identify emerging trends.
Category Insight
- Access category reviews for an overview on global trends for an understanding of the market environment and the trend forecast.
Using the GNPD Hopper system to file product ideas for new business presentations
- Create an online project file and manage your file to share with colleagues.
- Download your ideas into Word documents to utilise in your presentation.
Research and Development Teams use the GNPD to research ingredient formulations usage for creating new products and formulations.
Search product formulations globally.
- Search for products that utilise specific ingredients/flavours/packaging.
- Search for products launched by company or brand name.
- Search for products launched by company or brand name.
- Search to obtain inspiration outside your category.
Set up e-mail alerts to stay abreast of new launches in the market.
- Set up regular email alerts in line with your product briefs/brands, claims or ingredients.
Market Analysis.
- Using the plan-IT tool for indepth analysis on product categories by flavour/packaging.
- Identify new areas of growth and application uses.
Create project files on the GNPD.
- Set up a project online, manage your ideas and share with colleagues in other departments.
- Download your product records including the full ingredients and nutritional information.
