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Food & Drink |  Non-Food | RegionLaunch Type | Packaging | Retail Price | Storage | Product Claims / Positioning  

Category and sub-category definitions

Food & Drink

Baby Food

  • Baby Food – wet and dry foods, also baby juices and drinks.
  • Baby Milk/Formulae


  • Baking Ingredients & Mixes – including all mixes for cakes, bread, pizza base mixes etc., flour, cake toppings/decorations, colours, breadcrumbs (unless a seasoned coating).
  • Bread & Bread Products – including bread loaves and rolls, plain croissants, bagels, tortilla, taco shells, chilled puff pastry, savoury ready-made pastry cases, large poppadums (excluding savoury snack positioned poppadums), ready-made pizza base, etc.
  • Cakes, Pastries & Sweet Goods – including Danish pastries, donuts, snack cakes, brownies, toaster pastries, filled croissants, frozen/chilled/shelf-stable pies, waffles, pancakes, pastry cases, ice cream cones (without the ice cream) etc.
  • Savoury Biscuits/Crackers –including savoury rice cakes, crispbread, cracker/dip combos.
  • Sweet Biscuits/Cookies – including sweet rice cakes; and biscuit/dip or spread combinations (only if the accompaniment is a sweet spread)


  • Beer - all beers including ales, stouts, lagers, etc., including low alcohol and alcohol-free beers and straight shandy products.
  • Cider - all alcoholic ciders including perries.
  • Beverage Concentrates & Mixes – all types of concentrates, cordials and mixes for soft drinks, including liquid and powder forms, plus milkshake mix.
  • Carbonated Soft Drinks
  • Energy & Sports Drinks
  • Flavoured Alcoholic Beverages – including "alcopops" and packaged pre-mixed alcoholic drinks, excluding pre-mixes that are simply spirit & mixer (see Spirits & Liqueurs).
  • Hot Beverages – all coffee and tea products (excluding ready-to-drink/iced varieties), hot chocolate, cocoa and malted drinks, fruit teas and infusions, tea and coffee substitutes, chai mixes.
  • Other Drinks – including still health drinks.
  • RTD Iced Tea & Coffee – all liquid/ready-to-drink coffees, teas and iced teas.
  • RTD Juices & Juice Drinks – all ready-to-drink juice-based products, fruit nectars and pure juices.
  • Spirits & Liqueurs – including pre-mixed products e.g. gin & tonic.
  • Water –including flavoured water.
  • Wine – including sherry, port, madeira and other fortified wines.

Breakfast Cereals

  • Cold Cereals – any cereal product which is primarily intended to be eaten cold.
  • Hot Cereals – any cereal product that is primarily intended to be eaten hot.


  • Chocolate Confectionery – including chocolate bars, countlines, boxed chocolates and chocolate novelties, chocolate covered fruit, nuts, etc.
  • Gum – chewing gum and bubble gum.
  • Other Confectionery – miscellaneous products including fruit roll-ups and similar.
  • Sugar Confectionery – including mints, chews, gums, toffee, etc.


  • Butter & Yellow Fats
  • Cheese – including all types of (savoury) cheese; also includes biscuit/dip or spread combinations, if the dip/spread accompaniment is cheese based.
  • Milk – including flavoured and "white" milk and milk drinks, milk substitutes e.g. soy milk, etc.
  • Cream & Creamers – miscellaneous products including cream, sour cream, buttermilk, coffee creamers, condensed milk etc.
  • Yogurt and Probiotic drinks– including fromage frais and quark, also drinking yogurt. (Frozen yogurt/yogurt ice cream is classified under Take Home Ice Cream or Frozen Novelties/Impulse Ice Cream).

Desserts & Ice Cream

  • Chilled Desserts – including all types of chilled desserts, chilled custard, fruit compote, excluding yogurt, fromage frais and quark, which are classified under Yogurt and Probiotic drinks.
  • Dessert Toppings – including dessert sauces, coulis.
  • Frozen Novelties/Impulse Ice Cream – including popsicles (items on sticks), ice cream sandwiches, other hand-held products, etc.
  • Other Frozen Desserts – including frozen cheesecake.
  • Shelf-Stable Desserts – including jello, gelatine, apple sauce, shelf stable custard and mixes that do not need baking and make a dessert (e.g. cheesecake mix, mousse mix).
  • Take Home Ice Cream – including ice cream, frozen yogurt, sorbets, etc., sold in tubs, in measures of pints, quarts and litres.

Fruit & Vegetables

  • Fruit – all pre-packaged, canned, fresh and frozen fruit.
  • Vegetables – all pre-packaged, canned, fresh and frozen vegetables, including canned baked beans, vegetable mixes to be used for various dishes (e.g. for making minestrone soup), excluding potato products (see Side Dishes).

Meals & Meal Centers

  • Meal Centers, Pizza & Pies – all pizza, all pies/tarts, flans & quiche; all "centre-of-plate" meal items, chilli & stew and hand-held products including pockets, sausage rolls, etc.
  • Meal Kits – all kits which comprise components to be assembled to create a complete meal or a complete course of a meal, including salad kits.
  • Prepared Meals – all complete (main course) meals, generally including protein, starch and vegetable.

Pet Food

  • Cat Food – all types of food, drink and treats for domestic cats. Excludes non-food pet-related items (see Pet Products).
  • Dog Food – all types of food, drink and treats for domestic dogs. Excludes non-food pet-related items (see Pet Products).

Processed Fish, Meat & Egg Products

  • Eggs & Egg Products – all eggs and processed egg products e.g. prepared omelettes.
  • Fish Products – all processed fish products, excluding fish-based prepared meals (see Meals & Meal Centers)
  • Meat Products – all processed meat products excluding meat-based prepared meals (see Meals & Meal Centers)
  • Meat Substitutes – all processed products including TVP, soy, Quorn, tofu, etc.
  • Poultry Products – all processed poultry products excluding poultry-based prepared meals (see Meals & Meal Centers)

Sauces & Seasonings

  • Cooking Sauces – including pasta sauce, marinades, gravy, and grilling sauces
  • Dressings, Vinegar & Mayonnaise
  • Oils – including flavoured and plain varieties.
  • Other Sauces & Seasonings – including croutons.
  • Pickled Condiments – including pickles and olives.
  • Seasonings – including pepper, salt, herbs, etc. plus stock and bouillon cubes.
  • Table Sauces – including ketchup, mustard, hot sauce, salsa

Side Dishes

  • Stuffing, Polenta & Other Side Dishes – including stuffing, polenta and couscous, Yorkshire pudding.
  • Pasta – all pasta (dry, fresh, frozen, canned) including filled varieties.
  • Potato Products – all potato products, including frozen, chilled and shelf-stable items.
  • Rice – all rice and rice-based mixes.


  • Hors d’oeuvres/Canapes – including frozen and chilled items which require preparation.
  • Meat Snacks – including jerky, snack sausage, pork scratching etc.
  • Nuts – all types of nut packaged and positioned as a snack.
  • Savoury/Salty Snacks – all types of (ready-to-eat) savoury or salty snacks, including popcorn; also includes biscuit/dip or spread combinations (but only if the dip/spread accompaniment is savoury.
  • Snack Bars, Snack Mixes & Energy Bars – including energy bars, granola bars, "health" bars, snack mix, trail mix.


  • Includes all types of soup, wet and dry, hot- and cold-eating.


  • Savoury Spreads – including dips.
  • Sweet Spreads – including jam, jelly, honey, peanut butter, breakfast syrup.

Sweeteners & Sugar

  • Includes all types of artificial sweetener. Excludes honey (see Sweet Spreads).

Weight Control

  • Includes all weight-control-oriented products e.g. slimming aids, body building aids, etc., in tablet, food or drink form.




  • Body Colour Cosmetics – body glitter, etc.
  • Eye Colour Cosmetics – including eyeliner, eyeshadow, mascara, etc.
  • Facial Colour Cosmetics – including foundation, blusher, concealer, etc.
  • Lip Colour Cosmetics – including lipstick, lip liner, etc.
  • Nail Colour Cosmetics – nail varnish/polish, remover and nail care items such as cuticle serums


  • Includes all deodorant and anti-perspirant products for men and women.

Diapers & Feminine Hygiene

  • Diapers
  • Feminine Hygiene – including towels/napkins, tampons, pantyliners, intimate soap etc.
  • Incontinence Products
  • Wipes – including baby, travel etc. products.


  • Men’s Fragrances
  • Unisex Fragrances
  • Women’s Fragrances


  • Hair Styling Products
  • Hair Treatments & Colourants
  • Shampoo & Conditioner – including 2 in 1 products


  • First Aid & Other Health Products – including plasters/bandages, personal insect repellents, smoking cessation lines etc; excludes corn plasters that care for feet (these are classified under Foot Care).
  • Packaged Medications – including all formats.
  • Vitamins & Dietary Supplements – including capsules, tablets, liquids, tonics, etc.

Household Products

  • Air Care – air fresheners & deodorisers
  • Dishwashing Products – including both hand and automatic dishwashing products, and dishwasher care products. Excludes dishwash sponges/brillo pads (these are classified under Cleaning Equipment).
  • Disposable Plates & Cups.
  • Fabric Care – including laundry detergents, laundry additives and fabric bleach (excludes bleaches that are predominantly for hard surface care); excluding lines that care for the washing machine (these are classified under Hard Surface Care).
  • Hard Surface Care – counter cleaners, anti-bacterial sprays, etc., also including household branded cleaning wipes and products that care for washing machines.
  • Cleaning Equipment – including shoe cleaning products, sponges, dusters, etc.
  • Pest Control – for household use. (Personal insect repellents are classified under First Aid & Other Health Products).
  • Toilet Care – all products that clean/care for the toilet, including in-bowl and in-tank fresheners
  • Toilet, Kitchen & Facial Tissue – also includes cotton products
  • Wraps, Foil & Bags

Oral Hygiene

  • Toothpaste and Mouthwash
  • Toothbrushes – including battery-operated products, but not electric toothbrushes
  • Dental Ancillaries – includes dental gum from dental care companies/brands, but excludes dental care positioned gums from confectionery companies/brands (these are classified under Confectionery – Gum); also includes dental floss and denture cleaning products

Pet Products

  • Includes all non-food pet items e.g. grooming products, cat litter.

Shaving & Depilatories

  • Depilatory Products
  • Shaving Products – including razors and shaving gel/cream for men and women.


  • Body Care – including hand creams
  • Facial Care – including lip balm, facial wipes and tinted moisturisers from skincare companies (excludes tinted moisturisers from cosmetic companies – these are classified under Cosmetics – Facial Colour Cosmetics)
  • Foot Care – including corn plasters, medicated foot plasters
  • Sun Care – including after-sun products

Soap & Bath Products

  • Bath Additives – body care products for use in the bath (excluding liquid & bar soaps), including bath foams, bath salts; excludes bath sponges (these are classified under Other Household Products)
  • Liquid & Bar Soap – including liquid soaps (not shower products) primarily used for hand washing
  • Shower Products – all body washes primarily positioned for use in the shower, may also include 2-in-1 hair & body washes



Countries covered by the gnpd are grouped by (and searchable by) Region, as follows:

  • Africa and Middle East (Egypt, Israel, Saudi Arabia, South Africa)
  • Asia-Pacific (Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam)
  • Europe (Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK)
  • Latin America (Argentina, Brazil, Chile, Colombia, Guatemala, Mexico)
  • North America (Canada, US)

Launch Type

New products are classified according to "Launch Type":

  • New Formulation – of an existing product.
  • New Packaging – new size or type or design of packaging for an existing product.
  • New Product – including totally new brand.
  • New Variety/Range Extension – i.e. addition to an existing range.
  • Relaunch – of an existing product, sometimes involving a change in packaging/formulation.


Pack Size

For multi-packs of products, the total weight or volume is entered in the pack size field. Details of package make-up (e.g. 4 x 50g) will be logged in the description field.

Retail Price

Retail prices shown are typical prices as recorded at point of sale, or manufacturer’s suggested selling price.


Food and drink products are classified by storage, as follows:

  • Chilled – items that have to be kept refrigerated (typically between 0oC/32oF and approximately 10oC/50oF); this excludes items that are shelf-stable but which may be sold or stored refrigerated e.g. carbonated soft drinks.
  • Frozen – items that have to be kept frozen, below 0oC/32oF.
  • Shelf-stable – "ambient" products, i.e. including the bulk of dry groceries

Products Claims / Positioning

Added Calcium: a product is classified as having added calcium if it carries an on-pack claim referring to added or extra calcium; when this is selected Vitamin/Mineral Fortified is also selected; excludes items that are naturally rich in calcium.

Added Fiber: a product is classified as having added fiber if it carries an on-pack claim referring to added or extra fiber; excludes items that are naturally rich in fibre (e.g. a breakfast muesli).

All Natural: a product is classified as "all natural" where it carries a prominent on-pack claim to that effect, and/or states that it is "made from natural ingredients", etc

Anti-bacterial: a product is classified as "anti-bacterial" where it is formulated with a substance which has the property of destroying or stopping the growth of bacteria.

Aromatherapy: products with aromatherapy benefits or qualities (e.g. therapeutic candles, lotions, soaps, oils, etc.)

Botanical/herbal: relates to products formulated with any botanical or herbal ingredients, and promoted as such. For example, a mint flavoured toothpaste would not be flagged "botanical/herbal" as it is not highlighting its botanical/herbal properties and usually simply just relates to a mint flavour, whereas a fabric detergent featuring aloe would be flagged as botanical/herbal.

Cobranded: where a product carries two or more consumer brand names, which may be owned by the same company or different companies. It is most common where a branded ingredient or component is included in another product, e.g. Kellogg brand cereals used in a twin-pot yogurt.

Convenient: products which are specifically claimed to be easy to use, easy to prepare, easy to cook, etc., or which carry an associated claim (e.g. "ready in 5 minutes", or "no need to rinse").

Diabetic: products marked safe for diabetics

Ethical: a term which is mainly applied to European products, where the product is designed to appeal to certain moral or socially acceptable principles, e.g. which address issues such as employee working conditions, community development, fair trade (a better deal for Third World suppliers), the nature of the international trading system and production methods, animal welfare and environmental sustainability.

Ethnic: a product is classified as ethnic according to the country or region in which it is sold, e.g. a Japanese prepared meal would be classified as ethnic if sold in Europe, but not if sold in Asia.

Fragrance-free: relates to products which are free from artificial fragrances or perfumes

Functional: foods and drinks which are enhanced in some way, e.g. with added ingredients, to have a positive, beneficial effect on the body in general, or on a particular function of the body e.g. the digestion. Also referred to as nutraceuticals. See also specific reference to e.g. probiotic, prebiotic, etc.

Gluten Free: a product is classified as Gluten free if it carries an appropriate mark, symbol or declaration to that effect (including if a pack is labelled as being suitable for coeliacs).

Halal: a product is classified as Halal only if it carries an appropriate mark, symbol or declaration to that effect.

Hypoallergenic: relates to products formulated to contain the fewest possible allergens, and therefore not likely to cause an allergic reaction. Not flagged for products that actually treat allergic reactions

Indulgent: a product which is positioned as a "luxury", an indulgence or a "treat", by virtue of its ingredients, style of packaging, on-pack claims, etc.

Innovative Ingredient: use of a new or novel ingredient, or use of an existing ingredient in a new category or application.

Innovative Package: packs that have new or novel features, designs or materials.

Kosher: a product is classified as kosher only if it carries an appropriate mark, symbol or declaration to that effect.

Low/No Calorie: a product is classified as low calorie if it carries an on-pack claim referring to a low, lower, or reduced calorie content. Products that are naturally low in calories are not included.

Low/No Cholesterol: a product is classified as low/no cholesterol if it carries an on-pack claim referring to a low, lower, or reduced cholesterol content, or if it is positioned as cholesterol-free. Products that are naturally low in cholesterol are not included.

Low/No Fat: a product is classified as low fat if it carries an on-pack claim referring to a low, lower, or reduced fat content, or if it is fat-free. Products that are naturally low in fat are not included.

Low Glycemic: a product is classified as being Low Glycemic only if it carries an appropriate mark, symbol or declaration to that effect.

Low/No Sodium: a product is classified as low/no sodium if it carries an on-pack claim referring to a low, lower, or reduced content of sodium or salt, or if it is positioned as sodium-/salt-free. Products that are naturally low in sodium are not included.

Low/No Sugar: a product is classified as reduced/low sugar if it carries an on-pack claim referring to a low, lower, or reduced sugar content, or if it is positioned as sugar-free.

Low/No Carb: a product is classified as low carb if it carries an on-pack claim referring to a low, lower or reduced carbohydrate content.

Microwaveable: a product is classified as microwaveable if it carries a prominent on-pack claim to that effect.

No Additives/Preservatives: a product is classified as having no additives/preservatives if it carries an on-pack claim stating that it is free from additives/preservatives/artificial colours/etc.

No/Low/Reduced Transfat: a product is classified as having no or low transfat if it carries an on-pack claim to that effect.

Novel: a product that is novel or innovative with respect to its purpose, positioning, packaging or formulation.

Organic: a product is classified as organic if it carries an on-pack claim to that effect, i.e. if it is made using ingredients from organic culture, produced without insecticides, herbicides, growth stimulants, etc. In some cases, where permitted by local law, a product may be described as organic which is made largely, but not entirely from organic ingredients. Biodynamic, Demeter, etc. products are also classified as organic; "natural" foods are not, unless they are specifically marketed as organic.

pH neutral: also known as pH balanced. The claim is for skincare, cosmetic and toiletry products which have a pH level of 5.5, or are marketed as being pH neutral/pH balanced.

Refill: packages that are intended as a refill for an existing product (most likely in non-food)

Seasonal: products that are available for a limited or seasonal period (including Christmas/Easter lines, limited edition products, etc.)

UV protection: flagged for non-food products only which offer protection from ultraviolet rays emitted from the sun. Products with SPFs (sun protection factors) on their packaging.

Vegetarian: a product is classified as vegetarian if it carries an on-pack claim stating that it is suitable for vegetarians/vegans, or that it is made entirely from vegetarian ingredients. Products that are naturally suitable for vegetarians are not included, unless they make a specific claim to that effect.

Vitamin/Mineral Fortified: products that carry on-pack claims stating that they are fortified with vitamins/minerals, or have added vitamins/minerals.

Whitening: only relevant to toiletry and cosmetic products (e.g. oral hygiene, cosmetics, skincare, soap & bath products) which claim to whiten skin or teeth, and not related to household whitening products (e.g. fabric detergent, bleach).

Age: where appropriate, products are classified according to age group of target market: Babies & Toddlers (0-4), Children (5-12), Teenagers (13-17), Young Adults (18-25), Adults (25-55), Seniors (aged 55+)

Gender: – certain products are classified as being male- or female-oriented, except within sub-categories where the gender is apparent e.g. Men’s Fragrances

Premium/Economy: certain products are classified as being Premium (i.e. higher than a typical price point for a product of that type) or Economy (i.e. low priced, budget items, often everyday "basics" in simple packaging). The Premium/Economy p ositioning claim is selected according to price points and also according to how a product is marketed. A high end brand would be classified as Premium.