Category Innovation Reviews
Every year we publish over 100 reviews on categories within fmcg. These reviews contain a detailed analysis of trends that we have seen within the new product marketplace. They assess launch activity, packaging trends and of course a forecast of what we expect to see happen in each category over the next 12 months. For brand planning and new product planning, these are a must read for anyone within the industry. They also feature the most innovative and novel launches seen within this sector as well as links to products that illustrate the trends we have spotted.