Mintel’s Global New Products Database (GNPD) is the industry gold standard for new product trends and innovation. With global coverage of the key new products launched, GNPD delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel’s rigorous quality standards, methodology and robust data provide the world’s leading brands, manufacturers, suppliers and retailers with best-in-class market intelligence to drive growth and success.
GNPD monitors consumer packaged goods in 86 markets, 46 categories, 270 subcategories, with more than 40,000 products added monthly.
Food
Drink
Household
Beauty
Personal Care
Pet
GNPD IRIS
In partnership with Circana, GNPD IRIS overlays SKU-level sales data with new product launch activity during their first two years on the shelves, allowing users to differentiate successful from unsuccessful new product launches.
In-house Consultative & Retrieval Services
Global, in-house consulting and field services teams provide additional levels of support for custom presentations, analysis and product procurement. Find out what’s impacting consumer choice – in stores, on shelves, in service, on price tags.
Product Innovation
Discover new and innovative concepts, products and emerging ingredients. Mintel GNPD helps clients understand market shifts and opportunities as well as notable innovations launching in other categories and regions.
We act local and think global. Mintel GNPD’s global network of expert shoppers monitor and capture new product launches. Unrivalled levels of quality and consistency are achieved using standardised in-house data entry, editing and photography.
