To increase competitor awareness
GNPD can provide a wide range of Insight on your competitors. Firstly, you can set up regular email alerts which will send you all the products that your competitors have launched around the world on a regular basis. Secondly, with GNPD's incredible Plan-IT technology you can gain insight into your competitors active markets, get an indication of test markets and new sub categories they may be launching into, or indeed look at how they are positioning their products. With 10 years of historical data on the GNPD, you are also able to see how this has changed over time.