To increase category awareness
GNPD provides insight into what is happening in categories relevant to your company. You can choose to be emailed when new products are launched in your categories. You can view a high resolution colour image of the each product launched and view other key product information such as country of launch, ingredients, nutrition, positioning claims, size, package type and price, to name a few. In addition, the category reviews provide a view on the global NPD market and what activity the GNPD has seen, emerging trends and forecasts. GNPD's incredible Plan-IT technology enables you to run detailed analysis on your categories helping you see the companies launching the most products in your sector, the positioning claims emerging in the market as well as the countries that have seen the most activity.