The GNPD team are actively involved in idea generation with many of our clients. The GNPD is a great place to spot a good idea that can be applied to your business and brands. The GNPD's ideas hopper function enables you to store good ideas in online folders, with the further ability to add comments to these products. The GNPD's 500k1 process enables our clients to follow a formal idea development process with three distinct stages. Stasge 1: GNPD will help with the filling of your ideas funnel by running a GNPD Power Hour. Stage 2: GNPD will assist with the screening of the ideas gathered from the Power Hour using the GNPD Screener. Stage 3: GNPD will assist with the evaluation of each of the products that remain after the Screener using 10 key NPD criteria featured in the GNPD Evaluator. The formal processes outlined above have ensured that our clients get the maximum value from the GNPD.