GNPD - Global New Products Database, Monitoring New Product Trends and Innovations

Welcome

The Global New Products Database monitors product innovation and retail success in consumer packaged goods markets, worldwide. The GNPD offers unrivalled coverage of new product activity for competitor monitoring, category awareness and new product idea generation. Over 20,000 new products are added every month, from 49 countries worldwide, ensuring users receive maximum coverage, reliability and accuracy.

GNPD is much more than just a database – it's a premium partnership. Our clients praise our first-class global service and commitment to ensuring our clients constantly realise the full power and impact of GNPD throughout their NPD process, and beyond.

Mintel GNPD… your new Product Partner

New product trends

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Today on Mintel GNPD

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Over 20,000 newly launched products are added to GNPD every month, that's over 650 products a day. Over 80 different fields are captured, from brand and company, positioning and claim, to pack size and material. Full ingredient listings are featured as well as multiple high-resolution colour images of all products.

Take a look at just some of today's highlights.

Why you should be using Mintel GNPD

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Client Service at GNPD is head and shoulders above the rest of our suppliers. — Researcher, Dean Foods

The GNPD staff we have worked with are excellent, responsive and agreeable, and willing to provide insight. — NPD Manager, Cadbury Schweppes

The coverage and historical database available on GNPD is unrivalled. Now you can access archives of new product data and reports dating back as far as February, 1973 for the most comprehensive new product insight.