The world’s premier editorial coverage of new product development, the
global new products database is part of Mintel International
Group Ltd. The gnpd is a comprehensive database that monitors
worldwide product innovation in consumer packaged goods markets, offering
unrivalled coverage of new product activity for competitor monitoring
and product idea generation. The gnpd is easy to search as well
as extract information from for presentation purposes, and includes
pictures, ingredients, product details and descriptions of all key new
products.
We
also offer a gnpd-packaging subscription, available on the same
website. gnpd-packaging is a product specifically tailored for
the packaging industry - a database which has all the functionality
and data from the original gnpd, but with additional emphasis
on the package (rather than the product), plus further product image
views tailored for use by packaging and design professionals.
Mintel International Group Limited, a leading supplier of consumer-based
research and global product information, has for three decades built
a reputation for providing expert analysis on all aspects of the UK
consumers’ economic activity alongside the monitoring of global fmcg
business.